![]() ![]() It is important to note that the competition in the student exchange program was extremely tough: six thousand people for just four places, Elena, however, managed to deal with the tough challenge and was successfully selected.įor the further development of the organization, it was necessary to enter the markets outside the former USSR. Elena got the opportunity to study abroad due to her dedication and ability to accomplish tasks from a younger age. Elena began her work at the ADD GRUP in 1998, having a year of studies at a US school in Alexandria, Minnesota through a student exchange program and one university year behind the shoulders. "Īt this time, Elena was maturing and studying while ADD GRUP looked for its way. " ADD GRUP helps Utility Companies increase their economic efficiency by reducing electricity losses and minimizing operational costs, therefore protecting their revenue by providing Advanced Metering Infrastructure (AMI) solutions. One of the main problems at that time was that people trying to do something had no idea about the rules of doing business, and did not understand how companies functioned and, in fact, studied the same from scratch. The country inherited a large number of talented engineers, but the economy was destroyed. ![]() It was a difficult time as USSR had just ceased to exist, and the Republic of Moldova was one of the smallest and weakest countries. The history leading to the establishment of Moldova based ADD GRUP and transforming Elena Turanskaya into one of the most influential leaders-who has not only taken the company to new heights but also transformed lives globally-is worth mentioning.ĪDD GRUP was founded in 1992 in the city of Chisinau, Republic of Moldova. ![]()
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